Link in Bio for Small Business: The Complete Guide
June 18, 2025 · 6 min read
Small businesses on social media need more than just a homepage link. Here's how to build a link in bio page that turns Instagram and TikTok followers into customers.
If you run a small business and you're posting on social media, you have exactly one shot to capture every person who visits your profile: your bio link. Most small businesses waste it by linking to their homepage or website's main URL.
Here's how to do it better.
Why small businesses need a link in bio page
Your website was designed for people searching Google, not people scrolling Instagram on their phone. A good website has navigation, lots of pages, and general information for every type of visitor.
Your social media audience is different. They just saw a specific post, a photo of your product, a before-and-after, a promotion. They want to take one specific action. A link in bio page meets them exactly where they are.
What small businesses should put in their link in bio
The right links depend on your business type, but here's a solid starting framework:
- Your #1 call to action, "Shop now," "Book an appointment," "Get a free estimate," "See the menu." One clear action, first in the list.
- Your most recent promotion or offer, If you're running a sale or special, it goes here, updated regularly.
- Your business hours and location, Link to Google Maps or your Google Business Profile.
- Customer reviews, Google reviews, Yelp, or Houzz. Social proof is powerful on social media.
- Contact options, A phone number, email, or contact form link.
- Other social profiles, Cross-promote your Facebook, TikTok, YouTube, wherever else you post.
Industry-specific tips
Retail / e-commerce: Link directly to your online store, your most popular products, and your current sale. Update the sale link every time you run a promotion.
Service businesses (salons, spas, gyms): Your booking link is everything. Make it the first and most visible link on your page. Use Calendly, Vagaro, Mindbody, or Lit.bio's built-in booking.
Food & beverage: Menu first, ordering second, reservations third. Update your specials weekly to give followers a reason to check back.
Professional services (lawyers, accountants, consultants): Lead with a free consultation booking link. Trust is everything, add a reviews link and professional profile early in your link list.
Getting started
Lit.bio's free plan gives small businesses everything they need: a branded page, up to 10 links, social icons, analytics, and a custom URL at lit.bio/yourbusiness. Setup takes under five minutes.
If you're already on Linktree, you can import everything with one click using Lit.bio's importer tool.