How Restaurants Can Use a Link in Bio to Get More Customers
June 20, 2025 · 5 min read
Restaurants posting on Instagram and TikTok have one link in their bio. Here's how to make it work harder: menus, reservations, delivery, reviews, and more.
If your restaurant is on Instagram or TikTok (and it should be), you already know the problem: your followers see a great photo of your food and want to order, make a reservation, or find your hours, but all you have is one link in your bio.
That one link is some of the most valuable real estate on the internet. Here's how to make it count.
What to put in your restaurant's link in bio
A great restaurant link page should include:
- Your menu, Link directly to your online menu (PDF, website, or PDF hosting service)
- Reservations, A direct link to OpenTable, Resy, or your own booking system
- Delivery ordering, Links to DoorDash, Uber Eats, Grubhub, and anywhere else you deliver
- Google Maps / Location, Make it one tap to get directions
- Hours, Link to your Google Business profile or include hours in your bio text
- Specials & events, A link for your weekly specials, upcoming events, or seasonal menu
- Gift cards, If you sell them, they belong in your bio link
Tips for restaurant social media success
Update your links seasonally. When your summer menu drops, that should be the first link in your bio. On National Pizza Day, your pizza link goes to the top. A link in bio tool like Lit.bio makes reordering links drag-and-drop simple.
Use your link page as a landing page for promotions. Running a happy hour special? A dedicated "Happy Hour" link that goes to a landing page or menu section converts far better than sending people to your homepage.
Collect emails from your most loyal customers. Lit.bio Pro includes an email capture feature. Offer a free appetizer or discount in exchange for an email signup, these are your highest-value customers.
What a great restaurant bio page looks like
The best restaurant link pages are clean and direct. Your followers are hungry, they don't want to read, they want to tap. Put your most important links first (usually reservations and ordering), use clear labels, and make sure your page matches your restaurant's vibe with matching colors and a great header photo.
Get started free
Lit.bio's free plan includes everything a restaurant needs to get started: unlimited social links, a branded page, up to 10 external links, and a custom URL at lit.bio/yourrestaurantname.