Link in Bio for Hair Stylists, Nail Techs and Estheticians
September 15, 2026 · 5 min read
Your booking link, prices, deposit policy and portfolio belong on one page. How stylists, nail techs and estheticians build a link in bio that actually books.
Quick answer: A stylist's link in bio has one job, getting the right client into the right chair on a day you actually have free. So: a booking link that lands on the exact service, a menu with real prices, a deposit and cancellation policy in plain words, and a waitlist for when you are full. Instagram has allowed five bio links since April 2023, so the case for a dedicated page is no longer "you only get one link". It is one page carrying price, policy and proof.
What should sit at the top of a salon link in bio?
Three links above the fold, no more: Book now, New client? Read this first, and Prices. Point the booking link at the exact service page in your booking software, not the shop homepage, because every extra tap between the post and the calendar costs a booking. Put your town and your next genuinely open date in the bio line so people self-qualify before they tap.
Which booking tools do stylists and nail techs actually use?
The names that keep coming up are Fresha, Booksy, Treatwell, Square Appointments, Vagaro, GlossGenius, StyleSeat, Phorest, Timely, Mangomint, Boulevard, Mindbody, Setmore and Kitomba. Pricing differs as of 2026 and changes, so check the vendor's own page, not any comparison post including this one. Fresha's site says it charges per bookable team member. Booksy, Setmore, Square Appointments, Acuity, Vagaro and Fresha come up most often as Instagram "Book now" partners, so confirm that list in Meta's help centre. Your bio page does not replace these, it is the front door that routes to them.
| Block on your page | The question it answers | Where the click should land |
|---|---|---|
| Book now | Can I get in, and when | The service page in your booking tool, not its homepage |
| New client start here | What happens on my first visit | Consultation, patch test and deposit, on one short page |
| Prices | What will this cost | A service menu with bands and what is included |
| Portfolio | Do you do hair like mine | A gallery sorted by service, consented photos only |
| Retail and aftercare | How do I keep this at home | Your shop or affiliate link, labelled as affiliate |
How do I publish prices without boxing myself in?
Use bands, and say what sits inside the band. "Full head foils from 180, including toner, cut and finish, 3 to 4 hours" protects you on long or thick hair. Mark colour correction and extensions as consultation required. Two rules: any fee the client cannot avoid belongs in the headline price rather than at checkout, which the UK's DMCC Act regime has enforced since 6 April 2025, and the page price must match the booking tool price. Two different numbers is the fastest way to start an appointment with an argument.
How do I make a deposit and cancellation policy that sticks?
Policies fail because the client never saw them before booking. Take the deposit at the moment of booking through your tool's card capture, show the policy on that screen, and keep an identical copy on your bio page so it is linkable in a DM. Four lines: the deposit amount, that it comes off the final bill, how much notice you need to move or cancel, and what happens without that notice. Add a line for lateness, because a 20 minute late arrival on a colour is not a no show.
The page is where the policy lives, not where the money moves. Lit.bio does not process deposits, and a link out to Fresha, Booksy or Square carries no fee from us. Tips and locked content in Creator Mode carry a flat 10% platform fee plus Stripe processing, and paid subscription tiers carry no platform fee. A free page holds up to 10 links, enough for this whole layout. Start free and add Pro later for unlimited links and email capture.
What belongs in the portfolio, and what cannot go there at all?
Sort the gallery by the service you want more of, not by date. Six strong balayage photos beat sixty mixed ones. Then handle the two things most guides skip. Consent: if a client is identifiable, get explicit, specific, recorded permission naming where the image will be used, as easy to withdraw as to give, and treat anything showing a skin condition as health data under UK GDPR. Evidence: UK rules treat before and after photos as testimonials, so hold signed and dated proof they are genuine and unmanipulated, and never retouch the thing you are selling. CAP names lash inserts and hair extensions.
Some things cannot be listed at all. Tooth whitening is dentistry in the UK, so a salon that is not dental registered cannot advertise it, and the GDC has prosecuted. Botulinum toxin is a prescription only medicine and cannot be named or hinted at in public ads. Since 25 May 2022, ads for cosmetic interventions must not be aimed at under 18s, and in England it is an offence to administer, or to book, toxin or filler for an under 18. If you discount for reviews, say so, because incentivised reviews now have to be disclosed on both sides of the Atlantic.
Should new clients and regulars get the same link?
No. A regular wants one tap to rebook the same service. A new client needs your consultation and patch test process, the deposit, parking, and whether you work with their hair type. Two links solve it, and the new client link is where you filter: say plainly what you do not take on. Turning a job away on the page is cheaper than turning it away in the chair.
What should the page say when I am fully booked?
Never leave a Book now button that opens an empty calendar. Change the top link to a cancellation list and say when you next open: "Fully booked until 6 October, cancellation list below." Then give the page something else to do: gift cards, aftercare products, a colleague you trust for urgent work. Email capture on Pro keeps that waitlist yours rather than the platform's.
What about retail links, and my Google Business Profile?
Retail belongs low on the page, framed as aftercare rather than shopping, and every affiliate link should be labelled. Lit.bio has an affiliate links section on Pro, and money that never passes through us carries no fee. On Google, be careful with the most repeated advice in this trade: Google's policy says local business links must lead to a dedicated landing page for the business and must let the customer complete the action, and it bars social sites and link shorteners. Put your booking tool's link in the Google booking field instead.