The Complete Guide to Instagram Link in Bio
May 28, 2025 · 7 min read
Everything you need to know about using a link in bio on Instagram: how to add it, what to put there, how to get more clicks, and the best tools to use in 2025.
Instagram gives every account exactly one clickable link: the website field in your bio. In 2025, that one link is doing more work than ever. Here's everything you need to know to make it work for you.
How to add or change your Instagram bio link
- Open Instagram and go to your profile
- Tap Edit profile
- Tap the Website field
- Enter your link (e.g.,
https://lit.bio/yourusername) - Tap Done in the top right
That's it. Your bio link updates instantly and is visible to everyone who visits your profile.
What should I put in my Instagram bio link?
The single most common Instagram bio link mistake is linking to your homepage. Homepages are general. They make people work to find what they came for.
Instead, use a link-in-bio tool like Lit.bio to create a page with multiple links. That way, when you post about your new product, your latest video, or a special promotion, your audience can find exactly what you're referring to without hunting around your website.
What should my link in bio page include?
This depends on your goals, but a solid Instagram link page usually has:
- Your most recent content link, updated with every post
- Your main call-to-action, subscribe, shop, book, donate, whatever matters most
- Your other social profiles, cross-promote to TikTok, YouTube, Twitter, etc.
- An email capture, build a list you own, not one you rent from Instagram
- Your shop or store, if you sell anything, this should always be there
How to get more clicks on your bio link
Call it out in your captions. "Link in bio" still works. At the end of every post where it's relevant, remind your audience where to go next.
Use Instagram Stories. Stories allow link stickers, which can drive traffic to any URL. Your link-in-bio page is a great destination for "swipe up" traffic because it shows all your options, not just one.
Keep it updated. A bio link that never changes gets ignored. Change it to match your current content, and your click-through rate will go up.
The best Instagram bio link tools in 2025
The main players in the link-in-bio space are Linktree, Later, Beacons, and Lit.bio. Here's the quick version:
- Lit.bio, Best overall. Most generous free plan, native iOS app, built-in monetization (tips, subscriptions, locked content), one-click Linktree import. $9/mo Pro or $49 lifetime.
- Linktree, The original. Widely known but has become expensive for what it offers.
- Later, Focused on scheduling; link in bio is a secondary feature.
- Beacons, Strong for digital product sellers; higher fees on transactions.