How to Add a Website Link to Your Pinterest Profile (App and Desktop)
September 4, 2026 · 5 min read
Add a website link to your Pinterest profile under Edit profile in the app or on desktop. One clickable link, plus how claiming your site unlocks attribution and analytics.
Quick answer: Pinterest gives you one website field on your profile, and you fill it in under Edit profile in the app or on desktop. The link shows under your name on your profile page and it is clickable. If you also claim that website in Settings, Pinterest adds your name and profile picture to every Pin saved from your site and unlocks analytics for those Pins.
How to add a website link in the Pinterest app
- Open the Pinterest app and tap your profile picture in the bottom bar.
- Tap the three dots or the settings icon at the top of your profile, then choose Edit profile. Labels shift between app versions; if you do not see it, search Settings for "profile".
- Scroll to the Website field and paste your full URL. Include https:// so Pinterest treats it as a link rather than plain text.
- Tap Done or Save.
- Go back to your profile and confirm the link appears under your name.
How to add a website link on desktop
Go to pinterest.com and click your profile picture or the small arrow in the top right. Choose Settings, then Edit profile. Paste your URL into the Website field and click Save. The path is the same on personal and business accounts.
Is the link on my Pinterest profile clickable?
Yes. Pinterest shows the domain under your display name, and tapping it opens the site in the in-app browser or a new tab on desktop. The About text in your profile is different: URLs there stay as plain text. If you want people to reach a page, it has to go in the Website field.
How many links can I put on my Pinterest profile?
As of 2026, one. There is a single Website field, and Pinterest does not turn URLs in your bio into links. Each Pin can carry its own destination link, but your profile itself points to one place. That single slot is why so many creators and shops put a link-in-bio page there.
Adding a website vs claiming a website: what is the difference?
Adding a website is the Edit profile step above. It puts a clickable link on your profile and nothing else. Claiming is a separate step under Settings, usually labelled Claimed accounts. Pinterest asks you to prove you own the site by adding a small HTML tag to it, uploading an HTML file, or adding a TXT record to the domain's DNS. Once the claim goes through, Pinterest:
- Shows your name and profile picture on Pins anyone saves from that site.
- Gives you analytics on those Pins: impressions, saves, and outbound clicks. Some views need a free business account.
You do not have to claim a site to link it. Claiming only matters if you want attribution and data, and it only works on a site you control, because you need access to the code or the DNS records.
Can I change the link later?
Yes, as often as you like. Go back to Edit profile, replace the URL, and save. The change is live immediately. Removing a claimed website is under Claimed accounts rather than Edit profile.
Why is my website link not showing?
- Missing https:// Pinterest may save the text but not render it as a link. Add the protocol and save again.
- The save did not go through. Reopen Edit profile and check whether the field is still empty.
- The app is showing a cached profile. Force close the app or view your profile from a logged-out browser tab.
- Pinterest blocked the domain. Some URL shorteners and domains flagged for spam are rejected silently. Use the full destination URL.
- Your account is new. Profile changes on new accounts sometimes take a while to appear publicly.
Does adding a link hurt reach on Pinterest?
No. Pinterest is built around sending people off the platform, and outbound clicks are one of the numbers it reports to you. A profile with a website is not shown less than one without. If anything, a claimed website helps, because Pinterest can connect Pins back to you.
Can I use a link-in-bio page as my Pinterest website?
Yes. Paste your link-in-bio URL into the Website field like any other site. Because Pinterest allows one profile link, a page that holds your shop, your blog, your other socials, and your newsletter is the practical way to use that slot. Here is the difference.
| What you want | Pinterest profile alone | Pinterest plus a lit.bio page |
|---|---|---|
| Links on your profile | 1 | Up to 10 from one URL |
| Change a destination | Edit profile every time | Edit the page, Pinterest link stays the same |
| See who clicked | Only on claimed sites with a business account | Click analytics on every link, free |
| Cost | Free | Free, no ads |
| Claiming for attribution | Needs a site you control | Not yet, custom domains are coming to Pro |
Setting up a lit.bio page for your Pinterest profile
A lit.bio page is free and takes a few minutes. You get up to 10 links, every theme, click analytics, a QR code, no ads, and no fee on links to your own shop or products. Put your shop, your latest post, your Instagram, and your email list on the page, then paste the single lit.bio URL into the Pinterest Website field. When you want to promote something new, you change the page and never touch Pinterest settings again. Start free and you will have a URL ready in a couple of minutes.
One note on claiming: Pinterest needs to verify a domain you control, and a shared lit.bio address is not something you can claim on its own. Today your page lives at lit.bio/yourname, so the claim step does not apply yet. Custom domains are on the roadmap for lit.bio Pro, at $9 a month or $49 once. When they ship, that domain will be yours, so you can add the DNS record Pinterest asks for and claim it while it still points to your link-in-bio page. For most people the free page is enough; claiming is the step to reach for once custom domains land and Pinterest becomes a real traffic source.