What is a link in bio?
A link in bio is a single URL you put in your social media profile that takes visitors to a page with all your important links: content, products, socials, booking, newsletter, and more.
Instagram gives you one link. We make it count.
Instagram, TikTok, YouTube, X, and Threads allow one clickable link in a bio, and you have more than one thing to share. A link-in-bio tool like Lit.bio gives you a single URL that opens a fast, mobile-first page with everything organized, and you update it once for every platform.
Add your link in bio on every platform
- Instagram: Edit profile, then the Website or Links field (guide)
- TikTok: Edit profile, then Website (available on all accounts as of 2026)
- YouTube: channel links in YouTube Studio, and clickable links in video descriptions
- X (Twitter): the Website field in Edit profile
- Threads, Pinterest, Facebook, LinkedIn: each has a website field in profile settings
Why Lit.bio
- Free forever: up to 10 links, every theme, analytics, QR code, no ads
- Pro for $9/month or $49 once: unlimited links, no branding, tips, subscriptions, locked content, bookings
- Native iOS app, Linktree importer, human support