Frequently asked questions
Is Lit.bio really free?
Yes, completely. The free plan includes unlimited links, all 12 themes, 34 fonts, social icons, profile and header photos, tips and locked content (10% platform fee), and 30-day analytics. No credit card required, no time limit, and no ads on your page.
What is a link in bio?
A link in bio is a URL you put in your social media profile (Instagram, TikTok, YouTube, X, Threads, Pinterest) that opens a page with all your important links. Most profiles give you one link slot, or a handful at most (Instagram allows 5), so a link-in-bio tool like Lit.bio makes that one link count.
How do I add my Lit.bio link to Instagram?
On Instagram, open your profile, tap Edit profile, then Links, then Add external link, paste your lit.bio/username URL, and tap Done.
How many links can I add?
As many as you like, on every plan. Links and social icons are unlimited, free.
Can my page work as a digital business card?
Yes, free. Turn on the contact card and your page gets a Save contact button that puts your name, number, email and photo straight into the visitor's phone contacts. Print your free QR code on a card or badge and it works as a business card, with no app needed on either side.
Which tracking pixels can I add?
Pro supports Meta (Facebook), TikTok, Google Analytics 4, LinkedIn, Pinterest, X and Snapchat, so page views and link taps reach your ad accounts for retargeting. Google Tag Manager is not supported, for security.
Can my page play music?
Yes. Upload an MP3, M4A or OGG track (up to 8 MB) and it plays after the visitor taps. Music smart links turn a Spotify or Apple Music link into a listen-anywhere block.
How much does Pro cost?
Lit.bio Pro is $4.99 per month, with a 7-day free trial. Until December 31, 2026, Pro is also sold for $49 once for lifetime access in the Founders deal; a lifetime plan never renews, and after that date lifetime is no longer sold.
Do you have a referral program?
Yes. Share your page or your invite link (lit.bio/?ref=yourname). Each eligible friend who signs up and verifies their email earns you 30 days of Pro free, and at 5 referrals Pro is yours for life. Referrals from a shared inbox, device, or network do not count. Track it under Analytics in your dashboard.
Can I use a custom domain?
Yes, on Pro. Connect a domain you own and your page shows there instead of lit.bio/yourname.
Can I change my username?
Yes, up to 2 times total, with a 30-day cooldown between changes. Your username is your URL, so choose carefully.
What analytics do I get?
Free accounts get 30 days of analytics: page views, link clicks, and click-through rate per link. Pro extends that to 90 days.
Can I make my page private?
Yes. In Settings, under Privacy, you can disable search engine indexing and pause your profile.
Is there a mobile app?
Yes. The Lit.bio iOS app is on the App Store. An Android app is on the roadmap.
Can businesses use Lit.bio?
Yes. Restaurants, real estate agents, contractors, notaries, salons, and other local businesses use Lit.bio as a mobile-first page for menus, booking, reviews, hours, and contact details.
Can I use Lit.bio instead of a website?
For many small businesses and creators, yes. If people find you on Instagram or TikTok, a Lit.bio page can be your front door: booking, menu, reviews, and contact in one fast page.
Is Lit.bio a Linktree alternative?
Yes. Lit.bio offers the core of what Linktree does, plus a native iOS app, built-in creator monetization, a one-click Linktree importer, Pro for $4.99 a month (or $49 lifetime in the Founders deal that ends December 31, 2026), and a free tier with unlimited links and no ads. See lit.bio/linktree-alternative for the comparison.
How do I contact support?
Use the contact form on the Support page or message @lit.bio on Instagram. Replies usually arrive within 24 hours.
Still have questions? Contact support.