How to Add Your Etsy Link to Your Instagram Bio (2026)
October 5, 2026 · 6 min read
Add your Etsy shop to your Instagram or TikTok bio the safe way: use yourshopname.etsy.com, not etsy.com/shop. Steps, fixes and click tracking.
Quick answer: To add your Etsy shop to your Instagram bio, use the short form of your shop address, yourshopname.etsy.com, not the long etsy.com/shop/yourshopname version. Open Instagram, tap your profile picture, tap Edit profile, tap Links, then Add external link, paste https://yourshopname.etsy.com, give it a title like "Shop my Etsy" and tap Done. Sellers have reported Instagram rejecting etsy.com/shop links, and the subdomain form is also the link format Etsy's Share and Save program tracks for a fee credit. The same link works in your TikTok bio once your account can add a website.
Which Etsy link should I put in my Instagram bio?
Every Etsy shop has two public addresses. You can type either shopname.etsy.com or www.etsy.com/shop/shopname into a browser and land on the same storefront. We checked the redirect in October 2026: a shopname.etsy.com address forwards to your etsy.com/shop page with a small tracking tag added, so buyers end up exactly where they would anyway.
There are two reasons to prefer the subdomain in a bio:
- It avoids a reported block. Sellers have told social media consultant Louise Myers that Instagram said etsy.com/shop URLs are not allowed in their bio. Instagram does not publish a list of blocked domains, so treat this as a seller report, not a rule. Some sellers say the subdomain worked fine for them while a few had trouble with it as well.
- It can lower your Etsy fees. Etsy says any URL you share from Shop Manager or the Etsy seller app formatted like yourshopname.etsy.com counts toward its Share and Save program. When a buyer uses that link and orders, Etsy takes 4% of the order total off your Etsy bill. Etsy excludes links posted in Etsy messages or in your own shop and listing descriptions, but a social bio is off Etsy, so it qualifies. Check Marketing, then Share and Save, in Shop Manager to confirm you are enrolled.
How do I copy my Etsy shop link from the app?
The quickest route is to type it yourself: your shop name, all lowercase, followed by .etsy.com. If you would rather copy it:
- Etsy seller app: open the app and go to Listings. Pick a listing or a shop section and use its share or Copy link option. Links shared from the seller app use the shopname.etsy.com format.
- Etsy shopping app: open your own shop, tap the share icon, then tap Copy. Look at what you copied. If it is a long etsy.com/shop address or a shortened link, swap it for the shopname.etsy.com version before you paste it into Instagram.
- Desktop: in Shop Manager, go to Marketing, then Share and Save. Your trackable shop link sits at the top of the page, and the Share a listing option gives you trackable links to single products.
Menu names move between app updates. If you do not see an option, update the app or search Etsy's help center for "link for my shop".
How do I add my Etsy link to my Instagram bio?
- Open the Instagram app and tap your profile picture in the bottom right corner.
- Tap Edit profile.
- Tap Links, then Add external link. Some versions say Add link or show a plus icon.
- Paste https://yourshopname.etsy.com in the URL field.
- Add a title such as "Etsy shop" or "Shop handmade jewelry".
- Tap Done, go back to your profile and tap the link once to make sure your shop opens.
As of 2026, Instagram links can only be added in the mobile app. On instagram.com you can edit your name and bio text, but not your links. Copy the URL on your computer, send it to your phone and paste it there.
Can I add more than one Etsy link on Instagram?
Yes. Every Instagram account can add up to five links for free, so you could link your shop plus a bestseller, a new collection and a shop section. Your profile only shows the first link up front, followed by a count of the rest, so put the main shop link first. Our guide to adding multiple links to your Instagram bio covers ordering and removing links.
How do I add my Etsy link to my TikTok bio?
Open TikTok, tap Profile, tap Edit profile, then Add next to Links and paste the same shopname.etsy.com address. The catch is eligibility: TikTok's help center says the website link is available if you have 1,000 or more followers or a Registered Business Account, and not in every region. If the option is missing, see our full guide to adding a link to your TikTok bio. Until then, put your shop name in your bio text so viewers can search for it on Etsy.
Why is Instagram blocking my Etsy link?
- You used etsy.com/shop. Switch to shopname.etsy.com and save again.
- You used a link shortener. Instagram is wary of shortened links because spammers use them. Paste the full address instead.
- The shop is not open yet. Etsy shop links only work once your shop is open, so a link saved during setup can fail.
- The same link was added too fast. Instagram's spam filters can flag a domain that suddenly appears on many accounts. Wait a day and try again.
- Typo or missing https://. Retype the address in full, all lowercase.
If nothing works, a link-in-bio page that lists your Etsy shop is a common fallback, since Instagram then sees one neutral URL.
How do I track clicks from Instagram to Etsy?
Start with Etsy Stats. Its traffic sources split visits into groups such as Etsy search, Direct and other traffic, and Social media, which Etsy says includes visits from Instagram, Facebook and Pinterest. Select Social media to see which site sent the visit.
For more detail, add UTM tags, for example https://yourshopname.etsy.com/?utm_source=instagram&utm_medium=bio. We confirmed the tags survive the redirect to your shop page. Etsy Stats does not break out UTM tags, but Google Analytics does, and Etsy lets you connect a Google Analytics ID in your shop settings under Web Analytics.
Etsy link formats compared
| Link | Example | Use in a bio? |
|---|---|---|
| Long shop URL | etsy.com/shop/yourshopname | Avoid, sellers report Instagram blocks |
| Shop subdomain | yourshopname.etsy.com | Yes; Etsy says this format can count for Share and Save |
| Listing link | yourshopname.etsy.com/listing/... | Yes, for one bestseller |
| Shortened link | a bit.ly or similar link | Avoid, shorteners attract spam filters |
| Link-in-bio page | lit.bio/yourname | Yes, when you have several destinations |
When one Etsy link is not enough
Most Etsy sellers end up with more than a shop to point at: a second marketplace, a wholesale form, a newsletter, a TikTok, a custom order request. Instagram gives you five slots and shows one, TikTok gives you one, and every bio has to be edited separately. A link-in-bio page puts all of it behind a single URL you paste once.
lit.bio is one option. The free plan gives you a page at lit.bio/yourname with up to 10 links, 50+ social icons, every theme, a free QR code for packing slips, and 7 days of click analytics. There are no ads, and no fee on links to your own shop or products. Use your shopname.etsy.com links on the buttons too; Etsy says links in that format can count toward Share and Save, but check Shop Manager to see whether clicks through a link page are credited. Free pages show a small "Create your own free page" link at the bottom; Pro, at $9 a month or $49 once, removes it and adds unlimited links and 90-day analytics. If you also sell on Poshmark, eBay or Depop, our link in bio for resellers guide shows how to lay that page out.
Put your Etsy shop one tap away
Use yourshopname.etsy.com, add it through Edit profile and Links, and check it opens. That alone fixes most blocked Etsy links and may trim your fees. When you outgrow a single link, build one page for the shop, the socials and everything else, then paste it into Instagram and TikTok. Start free